The Content Specialist is responsible for conceptualizing, designing and executing content marketing experiences across social media, websites and internal communications channels that shape perceptions about the brand.
Well-versed in digital media production, with an intimate understanding of how marketing campaigns are brought to life through storytelling from ideation, to publishing, to amplification, the Content Specialist will work closely with content team members, the dedicated in-house production studio as well as other teams.
Job Scope
- Drive the editorial, creative and amplification processes to tell stories related to the company brand.
- Participate in ideation, story research, production, and publishing of regular content formats with engaging storytelling that drives the bank's key messages and priorities.
- Assist in content marketing campaign execution and project management, coordinating assets and timelines between internal and external stakeholders.
- Optimize, maintain, and publish content assets across websites and social media to ensure annual performance KPIs are met.
- Assist in creating performance and social listening reports.
- Ensuring quality and consistency in materials produced and published.
Job Qualifications
- Degree in Marketing or equivalent.
- With 3 - 5 years' experience in a communication, media and/or marketing function.
- Proven work experience in marketing campaign management and online publishing.
- Deep understanding of managing brand accounts on social media.
- Highly developed communication, interpersonal skills to motivate and work cooperatively with internal and external stakeholders.
- Excellent project and stakeholder management skills
- Ability to work under pressure of tight deadlines.
- Quick learner when it comes to complex topics, and adept at breaking down such topics into digestible and engaging content.
- With good understanding in banking.
- Operational knowledge in all digital media formats.
- Understanding and use of data and research to inform content strategies.
- Experience in managing and optimizing content on social media accounts.
- Proficiency in digital video/photo post-production using Adobe Premiere Pro and Photoshop is a plus.
Carolyn Ann Santibanez Mendoza EA License No. 02C3423 Personnel Registration No. R1105160
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