Marketing Officer (Media Buyer, Copy-writing & Design), 4 months
Summary
To support the Marketing Executive and coordinate with local markets and agencies to adapt regional and Head Office material for effective local use.
Key Responsibilities
Revenue Generation and Campaigns
- Support in adapting Head Office campaigns to be effective in the local market
- Support the effectiveness of local campaigns and cultural considerations
- Leverage local contacts, insights and opportunities to drive additional revenue, develop new fare products, and segments
- Promote ancillary features to assist in revenue generation
Partnerships
- Work with agencies to deliver and execute marketing campaigns as required
- Brief local agencies to deliver campaign concepts through to production, execution and result evaluation as required
- Assist in devising partnerships aligned with global partnerships strategy to promote fares and ancillary revenue
Insights Gathering, Reporting and Collateral
- Provide the regional team with insights into regional monthly competitive intelligence on major news
- Raise local marketing collateral requirements to the Regional Head
- Ensure stock and orders of collateral is maintained to appropriate levels
Agency Management
- Assist to prepare marketing briefs for local marketing materials / needs
Loyalty
- Devise and execute regional membership recruitment campaigns aligned with Head Office initiatives
E&A
- Emergency and Accident and Crisis Response responsibilities as required
Requirements
- Certification in a Marketing field
- Ability to work under pressure and to tight deadlines, ensuring speed to market whilst maintaining quality of work
- Capable of working on multiple projects simultaneously
Kang Abelene Marianne Mrs Rozario Abelene Marianne
EA License No.: 02C3423 | Personnel Reg No.: R2089914
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