Marketing Executive (Maternity Cover, 6 months)

Location Singapore
Discipline Transportation, Logistics & Supply Chain
Job Reference BBBH143608_1727923377
Salary S$4000 - S$4500 per month
Consultant Name Kang Abelene Marianne Mrs Rozario Abelene Marianne
Consultant Email [email protected]
Consultant Contact No. 6551 5320
EA License No. 02C3423
Consultant Registration No. R2089914

Marketing Officer (Maternity Cover), 6 months

Summary

To support the Marketing Executive and coordinate with local markets and agencies to adapt regional and Head Office material for effective local use.

Key Responsibilities

Revenue Generation and Campaigns

  • Support in adapting Head Office campaigns to be effective in the local market
  • Support the effectiveness of local campaigns and cultural considerations
  • Leverage local contacts, insights and opportunities to drive additional revenue, develop new fare products, and segments
  • Promote ancillary features to assist in revenue generation

Partnerships

  • Work with agencies to deliver and execute marketing campaigns as required
  • Brief local agencies to deliver campaign concepts through to production, execution and result evaluation as required
  • Assist in devising partnerships aligned with global partnerships strategy to promote fares and ancillary revenue

Insights Gathering, Reporting and Collateral

  • Provide the regional team with insights into regional monthly competitive intelligence on major news
  • Raise local marketing collateral requirements to the Regional Head
  • Ensure stock and orders of collateral is maintained to appropriate levels

Agency Management

  • Assist to prepare marketing briefs for local marketing materials / needs

Loyalty

  • Devise and execute regional membership recruitment campaigns aligned with Head Office initiatives

E&A

  • Emergency and Accident and Crisis Response responsibilities as required

Requirements

  • Certification in a Marketing field
  • Ability to work under pressure and to tight deadlines, ensuring speed to market whilst maintaining quality of work
  • Capable of working on multiple projects simultaneously



Kang Abelene Marianne Mrs Rozario Abelene Marianne

EA License No.: 02C3423 | Personnel Reg No.: R2089914

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