Job Responsibilities:

• Building, testing, and delivering lifecycle messages to enable marketing initiatives and objectives.
• Executing messaging optimization and adopting best practices.
• Running split and multivariate tests, ensuring test protocols minimize bias.
• Coordinating with market strategists in creating and managing marketing campaign processes to drive video content engagement from subscribers.
• Creating and managing project plans with clearly defined deliverables and resources, coordinating work streams and dependencies, tracking and communicating progress, identifying obstacles, and ensuring they're addressed.
• Monitoring messaging programs and campaigns and mitigating or flagging issues to partners.
• Trafficking messages utilizing targeting capabilities.
• Implementing and auditing all analytic encoding to enable messaging effectiveness.
• Driving messaging reporting and running ad hoc analysis when requested.

Basic Requirements:

• Degree in Technology, Marketing, or any related discipline.
• 4+ years in marketing executing CRM/Lifecycle channel optimization and insight.
• Must have working knowledge of SQL and template scripting (e.g., AMPscript, Liquid).
• Must have working knowledge of Salesforce Marketing Cloud, Braze, and/or other lifecycle marketing platforms, ideally certified in one main platform.
• Experience in email, push, SMS, in-app messaging channels and platforms.
• Understanding and administration of message experimentation best practices.
• Attention to detail, with an ability to identify issues and implement remedies.
• Proficiency in building HTML emails from asset files, making message template adjustments, and articulating more complex needs to developers.
• Analytic orientation and curiosity, using insights to drive your next course of action.
• Superior presentation, communication, and documentation skills.
• Ability to multitask, handle simultaneous projects, exceptional problem-solving skills, and display composure under stress.
• Self-motivated, with a drive to exceed user expectations and enable partner marketing teams.
• Superior stakeholder partnership management via a consultative approach.
• Working knowledge of agile methodologies and of Jira/Confluence.
• Working knowledge of email and mobile channel best practices.
• Ability to be on-call when high-priority business needs necessitate.
• Experience supporting a regionally distributed stakeholder team.

Cristina Malabuyoc Malijan EA License No. 02C3423 Personnel Registration No. R1111547

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