Digital Marketing Manager | Contract

Location Singapore
Discipline Sales & Marketing
Job Reference BBBH146904_1736848359
Salary Negotiable
Consultant Name Carolyn Ann Santibanez Mendoza
Consultant Email [email protected]
Consultant Contact No. 65515316
EA License No. 02C3423
Consultant Registration No. R1105160


You will be a part of our APAC Digital Demand Marketing team and will be working with various field marketing teams to conceptualize, create, and build customized multi-touch integrated marketing campaigns, and laser focus targeted Account Based Marketing (ABM) programs.

Job Responsibilities

  • Conceptualize and craft integrated marketing campaigns, including developing and building paid media programs, landing pages, email HTML, reporting, database management, and list segmentation.
  • Develop and execute multi-channel ABM campaigns. Develop strategy, stakeholder alignment, and project management.
  • Proactively maintain the data integrity of email database, establish email flow rules and implement operational workflows to regularly scrub the database.
  • Develop data-driven digital campaigns and perform fast-cycle A/B testing.
  • Configure IP warming and IP reputation maintenance to improve email deliverability and engagement rates for various Asia Pacific countries.
  • Continuously evaluate and suggest improvements for email solutions and email campaign process and workflow.
  • Stay ahead of current and upcoming industry platforms, standards, and trends, and introduce and share this knowledge with the wider marketing team.
  • Provide regular analysis, reporting and updates for multi-touch campaigns.
  • Develop and build good working relationships with internal teams, and external agencies.



Job Requirements

  • Degree in Marketing, Business or equivalent.
  • At least 5 - 8 years of previous B2B experience in an email marketing role.
  • Experience in marketing automation tools e.g. Marketo, Eloqua, and Salesforce (SFDC) or any other CRM tools.
  • Experience with ABM tools e.g. Demandbase, 6sense.
  • Experience in crafting and implementing multi-touch email campaigns for events, product launches, email nurture, targeted campaigns, and other digital marketing activities.
  • Good knowledge of the MarTech, web and social media landscape would be a plus.
  • Familiar with the concept of Integrated Marketing Campaigns leveraging paid, own, and earned channels.
  • Independent and resourceful problem solver who proactively seeks out solutions.
  • Ability to ensure a high level of accuracy and details in reporting.
  • Ability to work in a fast-paced environment and loves challenges.
  • Ability to excel both independently as well as part of a team.
  • Practices outstanding time management.
  • Excellent people skills with an upbeat and enthusiastic attitude.

Carolyn Ann Santibanez Mendoza EA License No. 02C3423 Personnel Registration No. R1105160

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