Responsibilities:
- Develop innovative strategies to enhance customer engagement and drive acquisition through digital platforms.
- Lead and collaborate with stakeholders to execute key digital initiatives, from onboarding to fulfillment.
- Conduct experiments to gauge market adoption and iterate for optimal outcomes.
- Design customer journeys with a data-driven approach, collaborating with various stakeholders to create digital experiences aligned with customer needs.
- Utilize internal data to identify opportunities for increasing digital adoption.
- Coordinate platform spend promotions, ensuring campaign delivery within timelines.
- Collaborate with Product and Business Analytics to execute targeted marketing campaigns.
- Conduct customer immersions to understand customer needs across digital touchpoints.
- Gather customer feedback and research market trends to define user-friendly UI experiences.
- Provide support for system migration/implementation, including testing and documentation.
- Manage the resolution of system issues, collaborating with technology teams and users.
- Support post-implementation tasks and escalate customer issues as needed.
Qualifications:
- Bachelor's degree in Marketing, Business, or related field.
- At least 2 years of experience in digital engagement, customer acquisition, or related roles.
- Analytical mindset with the ability to interpret data and make informed decisions.
- Project management skills to coordinate and lead cross-functional initiatives.
- Excellent communication skills to engage with diverse stakeholders.
- Detail-oriented approach to designing customer journeys and experiences.
- Experience in campaign management and targeted marketing strategies.
- Familiarity with user experience (UI/UX) principles and best practices.
Interested candidates may send in their resume and cover letter directly to [email protected] (R1434374), stating the position as the subject title in the email.
Jireli Gem Mejia Cabria EA License No.: 02C3423 Personnel Registration No.: R1434374
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