The experience people have through the application and interview process directly impacts purchasing behavior, irrespective of whether they secure the job.
Employers have the opportunity to develop loyal consumers during the recruitment process finds new research from ManpowerGroup Solutions. Out of 752 Singapore candidates surveyed, more than half (58%) say candidate experience directly influences whether they choose to buy a company’s products or services according to ManpowerGroup Solutions latest survey of nearly 18,000 candidates in 24 markets.
"Job seekers are increasingly measuring their experiences against the same standards they use for buying products and services online,” said Linda Teo, Country Manager, ManpowerGroup Singapore. "Developing a robust strategy to ensure candidates have a great candidate experience at every touch point is critical to attracting the brightest and best and nurturing existing or future consumers. Transparent job descriptions, clear values and offering a good interview experience all contribute to the experience, and ultimately to both whether a candidate accepts an offered position or chooses your products and services.”
Showcasing a clear mission, attractive company culture and demonstrating commitment to social responsibility are valued by candidates. Poor salary transparency or a lack of response to an application submission is cited at as the type of experience most likely to negatively impact consumer purchasing intent – more so than rejection after an interview.
“In the digital age, talent is the key competitive differentiator that determines a company’s success. More than ever, companies need to invest in enhancing the candidate experience to win in the competition for talent today and tomorrow,” says Ms Teo.
The report makes a number of practical recommendations on how companies can enhance the experience including assessing the end-to-end recruitment process from a candidate perspective, improving transparency and speed of response at every touch point and developing an attractive employer brand aligned to the consumer brand.
Visithttps://www.manpowergroup.com.sg/candidatepreferencesfor detailed information on candidate preferences or to download the report, Add to Cart: Candidates are Consumers, Too – The Impact of Candidate Experience on Buying Behaviors
About ManpowerGroup Solutions
ManpowerGroup® Solutions provides clients with outsourcing services related to human resources functions, primarily in the areas of large-scale recruiting and workforce-intensive initiatives that are outcome-based, thereby sharing in the risk and reward with our clients. Our solutions offerings include TAPFIN-Managed Service Provider, Strategic Workforce Consulting, Borderless Talent Solutions, Talent Based Outsourcing and Recruitment Process Outsourcing, where we are one of the largest providers of permanent and contingent recruitment in the world. ManpowerGroup Solutions is part of the ManpowerGroup® family of companies, which also includes Manpower®, Experis® and Right Management®. More information at www.manpowergroupsolutions.com.
About ManpowerGroup
ManpowerGroup®, the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands – Manpower®, Experis®, Right Management® and ManpowerGroup® Solutions – creates substantially more value for candidates and clients across 80 countries and territories and has done so for 70 years. In 2018, ManpowerGroup was named one of the World's Most Ethical Companies for the ninth year and one of Fortune's Most Admired Companies for the sixteenth year, confirming our position as the most trusted and admired brand in the industry. See how ManpowerGroup is powering the future of work: https://manpowergroup.com.sg